Archetype Brewing Project

The goal of this project was to integrate the physical and digital space to create a unique brewing experience. I worked on creating the digital space with another Industrial Designer. The physical space was created by an Architect. This project won The Most Innovative UX Studio Project award.

This video plays on the right side of the entry way. It recommends beer based on customer's Archetype quiz results.

This video plays on the left side of the entry way. It tells what beers are currently trending.

This is Archetype's app feature that allows customers to drink and rate their beers.

Make Your Own Archetype Beer screen in Production Space

Brewmaster's Process screen in Production Space

Questions Customers Ask screen in Production Space

Discover events through this feature on the app.

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